Too much emphasis upon a slogan can be detrimental.
A slogan is one means of effectively communicating the essence of the vision so that people have a shorthand way of recalling it.
However, it is important not to confuse a slogan that encapsulates the heart of the vision with the actual vision itself.
In many cases, slogans prove to be more harmful than useful because they trivialize the vision.
Rather than capture the totality of the vision–in all its fullness, with all its nuances–some people focus solely upon the content communicated through the slogan and thus limit the potential of the ministry. George Barna, “Myths that Mar Vision,” The Power of VISION, 52-53.
“Come and let us build the wall of Jerusalem, that we may no longer be a reproach” (Neh. 2:17).